by Sev Geraskin
Tue Feb 07 2023
A new startup building a new product is like an untrained sniper trying to hit a bull's eye from a mile away. You are likely to miss the target. Luckily, you have the superpower to change the trajectory of a bullet mid-flight.
That superpower is called a customer feedback loop.
A customer feedback loop is a process that involves collecting customer feedback, analyzing it and then implementing changes based on the collected feedback.
Feedback helps you build a relevant product, enhance customer relationships and make informed decisions. The loop lets you stay on top of what your customers think and how they react to your product.
As early as possible, usually at the proof-of-concept stage and throughout product development. If you are developing a minimum viable product version without a feedback loop, you are increasing the risk that the product will not meet the customer's need.
With the new product, you should use a short feedback loop measured in weeks, allowing you to focus on relevant features and pivot quickly. As the product matures, you can increase the length of the loop.
Prioritize customer feedback loops for any new product or feature you develop, thus curving your product bullets towards your targets.