Past 5 Solutions Inc.

Our thoughts on technology, leadership, cloud, software, and more


  • How to Curve Product Bullets with Customer Feedback Loops

    startupsproductcustomersdevelopment

    A new startup building a new product is like an untrained sniper trying to hit a bull's eye from a mile away. You are likely to miss the target. Luckily, you have the superpower to change the traje ...



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    Avatar of Sev Geraskin

    by Sev Geraskin

    Tue Feb 07 2023

  • How to Measure Customer Trust from Satisfaction to Value

    startupscustomersgrowthbrandtrust

    Trust will make or break your startup.

    Trust is what closes the deals and makes customers buy your products. Trust is why people return to the same stores or buy the brand. People trust the brand ba ...



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    Avatar of Sev Geraskin

    by Sev Geraskin

    Mon Jan 30 2023

  • POC vs MVP

    pocmvppmfproductstartups

    We hear the terms POC (Proof of Concept) and MVP (Minimum Viable Product) used interchangeably daily. When a startup seeks to build a product and engages a third party, this ambiguity could misalign ...



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    Avatar of Sev Geraskin

    by Sev Geraskin

    Mon Jan 23 2023

  • A Startup Customer (Mis)Adventures Through The Web

    startupscustomerswebmisadventures

    Amelia’s Journey

    Hi, I am Amelia, and I heard about this fantastic web platform that your startup has developed. I open my Macbook and type in your web address. Your website tells me it can’t be ...



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    Avatar of Sev Geraskin

    by Sev Geraskin

    Fri Jan 13 2023

  • Going Serverless with AWS Lambda

    lambdaawscloudserverless

    Validating Market Idea with Serverless

    To validate your market idea, you want to develop and deploy your prototype as soon as possible and iterate on it. When building a proof of concept or minim ...



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    Avatar of Sev Geraskin

    by Sev Geraskin

    Sat Dec 31 2022